{"id":289947,"date":"2022-01-20T10:18:34","date_gmt":"2022-01-20T10:18:34","guid":{"rendered":"https:\/\/www.zfx.com\/?post_type=market_outlook&p=289947"},"modified":"2022-01-20T10:20:09","modified_gmt":"2022-01-20T10:20:09","slug":"microsoft-da-mua-lai-activision-va-tuong-lai-cua-metaverse-nhan-dinh-thi-truong-20-01-2022","status":"publish","type":"market_outlook","link":"https:\/\/www.zfxvn.com\/vi\/market-outlook\/microsoft-da-mua-lai-activision-va-tuong-lai-cua-metaverse-nhan-dinh-thi-truong-20-01-2022\/","title":{"rendered":"Microsoft \u0111\u00e3 mua l\u1ea1i Activision v\u00e0 t\u01b0\u01a1ng lai c\u1ee7a Metaverse | Nh\u1eadn \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng 20.01.2022"},"content":{"rendered":"

Microsoft \u0111\u00e3 mua l\u1ea1i Activision v\u1edbi gi\u00e1 68,7 t\u1ef7 \u0111\u00f4 la<\/span><\/h2>\n

Microsoft \u0111ang mua Activision trong m\u1ed9t th\u1ecfa thu\u1eadn ho\u00e0n to\u00e0n b\u1eb1ng ti\u1ec1n m\u1eb7t tr\u1ecb gi\u00e1 68,7 t\u1ef7 \u0111\u00f4 la v\u00e0o th\u1ee9 Ba (18\/01\/2022).<\/p>\n

Microsoft s\u1ebd tr\u1ea3 $95 cho m\u1ed7i c\u1ed5 phi\u1ebfu c\u1ee7a Activision.<\/p>\n

C\u1ed5 phi\u1ebfu c\u1ee7a Activision k\u1ebft th\u00fac ng\u00e0y t\u0103ng h\u01a1n 25% v\u00e0o th\u1ee9 Ba \u1edf m\u1ee9c 82,31 USD \/ c\u1ed5 phi\u1ebfu. C\u1ed5 phi\u1ebfu c\u1ee7a Microsoft \u0111\u00f3ng c\u1eeda h\u01a1n 2%. \u0110\u00e2y s\u1ebd l\u00e0 th\u01b0\u01a1ng v\u1ee5 mua l\u1ea1i l\u1edbn nh\u1ea5t c\u1ee7a Microsoft t\u1eeb tr\u01b0\u1edbc cho \u0111\u1ebfn nay, ti\u1ebfp theo l\u00e0 v\u1ee5 mua l\u1ea1i LinkedIn v\u00e0o n\u0103m 2016 v\u1edbi gi\u00e1 26,2 t\u1ef7 USD.<\/p>\n

Activision l\u00e0 m\u1ed9t c\u00f4ng ty \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i n\u1ed5i ti\u1ebfng nh\u01b0 Call of Duty v\u00e0 Tony Hawk’s Pro Skater. Ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh ch\u1ee7 \u0111\u1ec1 g\u00e2y tranh c\u00e3i trong nh\u1eefng th\u00e1ng g\u1ea7n \u0111\u00e2y sau c\u00e1c b\u00e1o c\u00e1o v\u1ec1 h\u00e0nh vi sai tr\u00e1i v\u00e0 qu\u1ea5y r\u1ed1i t\u00ecnh d\u1ee5c gi\u1eefa c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh trong c\u00f4ng ty.<\/p>\n

H\u00f4m th\u1ee9 Hai, Activision cho bi\u1ebft h\u1ecd \u0111\u00e3 sa th\u1ea3i h\u00e0ng ch\u1ee5c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh sau m\u1ed9t cu\u1ed9c \u0111i\u1ec1u tra. Theo th\u1ecfa thu\u1eadn, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Activision Bobby Kotick, ng\u01b0\u1eddi \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi y\u00eau c\u1ea7u t\u1eeb ch\u1ee9c v\u00ec c\u00e1c v\u1ea5n \u0111\u1ec1 v\u0103n h\u00f3a trong c\u00f4ng ty c\u1ee7a m\u00ecnh, s\u1ebd v\u1eabn l\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Microsoft cho bi\u1ebft v\u1ec1 Activision, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t c\u00f4ng ty, s\u1ebd b\u00e1o c\u00e1o v\u1edbi \u00f4ng ch\u1ee7 Microsoft Xbox, Phil Spencer sau khi th\u1ecfa thu\u1eadn k\u1ebft th\u00fac. \u0110i\u1ec1u n\u00e0y ng\u1ee5 \u00fd r\u1eb1ng Kotick c\u00f3 th\u1ec3 r\u1eddi \u0111i sau khi qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i ho\u00e0n t\u1ea5t. T\u1edd Wall Street Journal \u0111\u01b0a tin v\u00e0o chi\u1ec1u th\u1ee9 Ba v\u00e0 cho r\u1eb1ng Kotick d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd ra \u0111i sau khi th\u1ecfa thu\u1eadn \u0111\u00f3ng c\u1eeda.<\/p>\n

\"\"<\/p>\n

Microsoft cho bi\u1ebft h\u1ecd d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd ho\u00e0n t\u1ea5t th\u01b0\u01a1ng v\u1ee5 v\u00e0o n\u0103m t\u00e0i ch\u00ednh 2023. Tuy nhi\u00ean, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd Hoa K\u1ef3 cho bi\u1ebft h\u1ecd s\u1ebd quy\u1ebft li\u1ec7t h\u01a1n nhi\u1ec1u trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 c\u00e1c th\u01b0\u01a1ng v\u1ee5 mua l\u1ea1i l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, v\u00ec v\u1eady c\u00f3 kh\u1ea3 n\u0103ng th\u01b0\u01a1ng v\u1ee5 s\u1ebd ch\u1ebft.<\/p>\n

Microsoft \u0111\u00e3 tr\u1edf n\u00ean m\u1ea1nh tay h\u01a1n v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. C\u00f4ng ty \u0111\u00e3 mua nh\u00e0 s\u1ea3n xu\u1ea5t Minecraft Mojang v\u1edbi gi\u00e1 2,5 t\u1ef7 USD v\u00e0o n\u0103m 2014. V\u00e0 n\u0103m ngo\u00e1i, Microsoft c\u0169ng \u0111\u00e3 ho\u00e0n t\u1ea5t th\u01b0\u01a1ng v\u1ee5 mua l\u1ea1i nh\u00e0 s\u1ea3n xu\u1ea5t tr\u00f2 ch\u01a1i Bethesda tr\u1ecb gi\u00e1 7,5 t\u1ef7 USD. Th\u1ecfa thu\u1eadn n\u00e0y c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n trong t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a Microsoft, v\u00ec n\u00f3 c\u1ea1nh tranh v\u1edbi Meta (tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Facebook) \u0111\u1ec3 t\u1ea1o ra c\u00e1c c\u00f4ng ngh\u1ec7, m\u1ed9t th\u1ebf gi\u1edbi \u1ea3o \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 metaverse. Tr\u00ean th\u1ef1c t\u1ebf, CEO Satya Nadella c\u1ee7a Microsoft c\u0169ng ch\u00ednh l\u00e0 v\u1ecb CEO \u0111\u1ea7u ti\u00ean trong nh\u00f3m c\u00e1c \u201cg\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7\u201d c\u00f4ng khai th\u1eeba nh\u1eadn gi\u00e1 tr\u1ecb c\u1ee7a Metaverse, tr\u01b0\u1edbc CEO Mark Zuckerberg c\u1ee7a Meta v\u00e0i th\u00e1ng.<\/p>\n

\"\"<\/p>\n

Metaverse s\u1ebd l\u00e0 t\u01b0\u01a1ng lai?<\/span><\/h2>\n

Th\u1ebf gi\u1edbi \u1ea3o ng\u00e0y nay b\u1ecb th\u1ed1ng tr\u1ecb b\u1edfi tr\u00f2 ch\u01a1i, nh\u01b0ng ng\u01b0\u1eddi ta hy v\u1ecdng r\u1eb1ng ch\u00fang s\u1ebd m\u1edf r\u1ed9ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00e1c nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c v\u00e0 thay th\u1ebf nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u1ef1c tuy\u1ebfn truy\u1ec1n th\u1ed1ng.<\/p>\n

“Khi ch\u00fang t\u00f4i ngh\u0129 v\u1ec1 t\u1ea7m nh\u00ecn c\u1ee7a metaverse c\u00f3 th\u1ec3 l\u00e0 g\u00ec, ch\u00fang t\u00f4i ngh\u0129 r\u1eb1ng s\u1ebd kh\u00f4ng c\u00f3 metaverse t\u1eadp trung”, Nadella n\u00f3i trong cu\u1ed9c g\u1ecdi v\u00e0o s\u00e1ng th\u1ee9 Ba. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 Nadella nh\u1eadn th\u1ea5y c\u01a1 h\u1ed9i cho nhi\u1ec1u b\u1ed9 phim v\u00e0 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ph\u1ea7n m\u1ec1m \u0111\u1ec3 t\u1ea1o ra nhi\u1ec1u th\u1ebf gi\u1edbi \u1ea3o kh\u00e1c nhau trong t\u01b0\u01a1ng lai, thay v\u00ec m\u1ed9t c\u00f4ng ty chi ph\u1ed1i ki\u1ec3m so\u00e1t ph\u1ea7n l\u1edbn c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

\"\"<\/p>\n

Tuy nhi\u00ean, Microsoft ch\u01b0a c\u00f3 m\u1ed9t b\u1ed9 tai nghe VR v\u1edbi gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng c\u1ea7n thi\u1ebft d\u00e0nh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u1ea7m nh\u00ecn c\u1ee7a metaverse.<\/p>\n

Microsoft b\u00e1n m\u1ed9t chi\u1ebfc tai nghe th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng c\u00f3 t\u00ean l\u00e0 HoloLens, nh\u01b0ng thi\u1ebft b\u1ecb \u0111\u00f3 v\u1ebd c\u00e1c v\u1eadt th\u1ec3 k\u1ef9 thu\u1eadt s\u1ed1 l\u00ean th\u1ebf gi\u1edbi th\u1ef1c. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m ho\u00e0n to\u00e0n nh\u1eadp vai v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ch\u1ee7 y\u1ebfu cho c\u00e1c \u1ee9ng d\u1ee5ng kinh doanh. Trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi CNBC’s Becky Quick tr\u00ean “Squawk on the Street”, Kotick cho bi\u1ebft th\u1ecfa thu\u1eadn \u0111\u01b0\u1ee3c \u0111\u01b0a ra sau khi nh\u1eadn ra r\u1eb1ng Microsoft c\u00f3 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111\u01b0a Activision ti\u1ebfn l\u00ean trong m\u1ed9t cu\u1ed9c c\u1ea1nh tranh ng\u00e0y c\u00e0ng t\u0103ng gi\u1eefa c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7.<\/p>\n

Trong cu\u1ed9c ph\u1ecfng v\u1ea5n t\u01b0\u01a1ng t\u1ef1, Spencer cho bi\u1ebft \u00f4ng \u0111ang n\u00f3i v\u1ec1 m\u1ed9t th\u01b0\u01a1ng v\u1ee5 mua l\u1ea1i b\u1eaft \u0111\u1ea7u gi\u1eefa hai c\u00f4ng ty v\u00e0o cu\u1ed1i n\u0103m ngo\u00e1i. \u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y, c\u1ea3 hai c\u00f4ng ty \u0111\u1ec1u t\u1eadp trung v\u00e0o hi\u1ec7n t\u1ea1i khi c\u00f4ng b\u1ed1 th\u1ecfa thu\u1eadn v\u00e0 nh\u1ea5n m\u1ea1nh th\u1ebf m\u1ea1nh c\u1ee7a Activision trong l\u0129nh v\u1ef1c game di \u0111\u1ed9ng. V\u00ed d\u1ee5, Activision s\u1edf h\u1eefu Candy Crush, m\u1ed9t trong nh\u1eefng tr\u00f2 ch\u01a1i di \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn v\u00e0 mang l\u1ea1i nhi\u1ec1u l\u1ee3i nhu\u1eadn nh\u1ea5t. Activision \u0111\u00e3 mua l\u1ea1i nh\u00e0 ph\u00e1t h\u00e0nh Candy Crush King v\u1edbi gi\u00e1 5,9 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2016.<\/p>\n

H\u1ecd c\u0169ng ch\u1ec9 ra c\u01a1 h\u1ed9i qu\u1ea3ng b\u00e1 ch\u00e9o c\u00e1c nh\u01b0\u1ee3ng quy\u1ec1n tr\u00f2 ch\u01a1i ph\u1ed5 bi\u1ebfn t\u1eeb c\u1ea3 hai c\u00f4ng ty, ch\u1eb3ng h\u1ea1n nh\u01b0 Halo c\u1ee7a Microsoft v\u00e0 World of Warcraft c\u1ee7a Activision. Nadella cho bi\u1ebft trong m\u1ed9t cu\u1ed9c g\u1ecdi h\u1ed9i ngh\u1ecb: \u201cHai n\u0103m qua l\u00e0 qu\u00e3ng th\u1eddi gian \u0111\u1eb7c bi\u1ec7t cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c tr\u00f2 ch\u01a1i trong vi\u1ec7c gi\u00fap m\u1ecdi ng\u01b0\u1eddi duy tr\u00ec c\u1ea3m gi\u00e1c c\u1ed9ng \u0111\u1ed3ng v\u00e0 th\u00e2n thu\u1ed9c, ngay c\u1ea3 khi xa nhau\u201d. Ngo\u00e0i ra, \u00f4ng c\u0169ng n\u00f3i th\u00eam r\u1eb1ng hi\u1ec7n nay \u0111\u00e3 c\u00f3 kho\u1ea3ng 3 t\u1ef7 ng\u01b0\u1eddi tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111ang ch\u01a1i tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed, m\u1ed9t ch\u1ec9 s\u1ed1 c\u1ee7a t\u1ed5ng th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y Microsoft \u0111ang c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ti\u1ebfn l\u00ean trong t\u01b0\u01a1ng lai.<\/p>\n

V\u1ec1 kh\u00eda c\u1ea1nh k\u1ef9 thu\u1eadt, gi\u00e1 c\u1ed5 phi\u1ebfu MSFT v\u1eabn \u0111ang trong m\u1ed9t xu h\u01b0\u1edbng gi\u1ea3m k\u00e9o d\u00e0i sau khi thi\u1ebft l\u1eadp \u0111\u1ec9nh \u1edf m\u1ee9c 349 USD\/ c\u1ed5 phi\u1ebfu. S\u1ef1 ph\u00e1 v\u1ee1 xu\u1ed1ng kh\u1ecfi m\u1ed1c 320 USD\/c\u1ed5 phi\u1ebfu \u0111\u00e3 cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng v\u1eabn \u0111ang b\u00e1n ra MSFT. M\u1ee5c ti\u00eau gi\u1ea3m ti\u1ebfp theo s\u1ebd l\u00e0 h\u1ed7 tr\u1ee3 290 USD.<\/p>\n

\"\"<\/p>\n

M\u1edf t\u00e0i kho\u1ea3n ngay<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Microsoft \u0111\u00e3 mua l\u1ea1i Activision v\u1edbi gi\u00e1 68,7 t\u1ef7 \u0111\u00f4 la Microsoft \u0111ang mua Activision trong m\u1ed9t th\u1ecfa thu\u1eadn ho\u00e0n to\u00e0n b\u1eb1ng ti\u1ec1n m\u1eb7t tr\u1ecb gi\u00e1 68,7 t\u1ef7 \u0111\u00f4 la v\u00e0o th\u1ee9 Ba (18\/01\/2022). Microsoft s\u1ebd tr\u1ea3 $95 cho m\u1ed7i c\u1ed5 phi\u1ebfu c\u1ee7a Activision. C\u1ed5 phi\u1ebfu c\u1ee7a Activision k\u1ebft th\u00fac ng\u00e0y t\u0103ng h\u01a1n 25% v\u00e0o […]<\/p>\n","protected":false},"author":29,"featured_media":289994,"template":"","market_outlook_categories":[],"market_outlook_tags":[],"class_list":["post-289947","market_outlook","type-market_outlook","status-publish","has-post-thumbnail","hentry"],"acf":[],"current_lang":"vi","_links":{"self":[{"href":"https:\/\/www.zfxvn.com\/vi\/wp-json\/wp\/v2\/market_outlook\/289947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zfxvn.com\/vi\/wp-json\/wp\/v2\/market_outlook"}],"about":[{"href":"https:\/\/www.zfxvn.com\/vi\/wp-json\/wp\/v2\/types\/market_outlook"}],"author":[{"embeddable":true,"href":"https:\/\/www.zfxvn.com\/vi\/wp-json\/wp\/v2\/users\/29"}],"version-history":[{"count":0,"href":"https:\/\/www.zfxvn.com\/vi\/wp-json\/wp\/v2\/market_outlook\/289947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zfxvn.com\/vi\/wp-json\/wp\/v2\/media\/289994"}],"wp:attachment":[{"href":"https:\/\/www.zfxvn.com\/vi\/wp-json\/wp\/v2\/media?parent=289947"}],"wp:term":[{"taxonomy":"market_outlook_categories","embeddable":true,"href":"https:\/\/www.zfxvn.com\/vi\/wp-json\/wp\/v2\/market_outlook_categories?post=289947"},{"taxonomy":"market_outlook_tags","embeddable":true,"href":"https:\/\/www.zfxvn.com\/vi\/wp-json\/wp\/v2\/market_outlook_tags?post=289947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}